Smade

Samuel Adeyemi, better known as Smade, is a Nigerian-British music promoter, entrepreneur, and entertainment mogul, best known for his significant contributions to the promotion of Afrobeat music worldwide. Born on May 15, 1990, in London, UK, to Nigerian parents, Smade has become one of the most influential figures in the global Afrobeat scene, especially in the UK, where he has played a key role in bringing Nigerian music to international audiences. Smade’s journey into the music industry began with his early interest in both business and entertainment. After completing his education in the UK, he decided to combine his entrepreneurial skills with his passion for music. His breakthrough came in the mid-2010s when he launched Smade Entertainment, a talent management and event promotion company that became known for organizing major Afrobeat concerts and events, particularly in the UK. Through his company, Smade has worked with top Nigerian artists such as Wizkid, Davido, Burna Boy, and Tiwa Savage, helping to elevate Afrobeat music on the global stage. One of Smade’s most notable achievements is his role in organizing The Afrobeat Festival, a major annual event that has become a platform for Afrobeat artists to perform in front of large international audiences. He is also known for bringing several top-tier Nigerian artists to perform at sold-out shows in the UK, further solidifying his role in the global expansion of Afrobeat music. Aside from his work as a promoter, Smade is also involved in various aspects of the entertainment industry, including talent management, branding, and event coordination. His ability to bridge the gap between African and Western music markets has earned him respect as one of the leading Afrobeat promoters globally. With his ongoing commitment to pushing the boundaries of Afrobeat music, Smade continues to be an influential figure in the entertainment industry, helping to shape the future of African music on the world stage.